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郭念德

職稱: 副教授 

姓名: 郭念德

研究專長: 旅行業經營管理、餐旅經營管理、觀光餐旅教育、服務品質研究
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學年度 期刊等級 論文名稱(篇名)
104SSCI,Personalities of Travel Agents with Strong Sales Records in Taiwan
104SSCI,Effects of Tour Guide Interpretation and Tourist Satisfaction on Destination Loyalty in Taiwan’s Kinmen Battlefield Tourism: Perceived Playfulness and Perceived Flow as Moderators
104其他,Applying data mining methods to tourist loyalty intentions in the international tourist hotel sector
103其他,The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators
103其他,The Effect of Destination Image on Tourist Loyalty in Kinmen Battlefield Tourism: The Mediating Role of Tourist Satisfaction and the Moderating Roles of Tour Guide Interpretation Performance and Perceived Value
102SSCI,How Service Quality Affects Customer Loyalty in the Travel Agency: The Effects of Customer Satisfaction, Service Recovery, and Perceived Value.
102其他,Investigating the Effect of Service Quality on Customer Loyalty in the Hotel Industry: The Mediating Role of Customer Satisfaction and the Moderating Roles of Service Recovery and Perceived Value.
102SSCI,Integrating loss aversion into a technology acceptance model to assess the relationship between website quality and website user’s behavioural intentions.
102其他,Investigating the Effect of Service Quality on Customers Post-purchasing Behaviours in the Hotel Sector: The Moderating Role of Service Convenience.
102SCI,The effect of service convenience on post-purchasing behaviours.
102其他,旅運業公關與旅運路線記者訊息交換研究
102其他,有形化線索於旅館產業中使用之實證研究