郭念德

職稱: 教授

姓名: 郭念德

研究專長: 旅行業經營管理、餐旅經營管理、觀光餐旅教育、服務品質研究

瀏覽數:

學年度	期刊等級	論文名稱(篇名)
110	ESCI	Using data mining methods to predict repeat patronage intention in the restaurant industry
109	SSCI,	How social capital affects support intention: The mediating role of place identity.
108	SSCI,	Establishing a measurement scale for safety culture in the hotel industry .
108	SSCI,	How a branded website creates customer purchase intentions.
107	SSCI,	Integrating the Kano model and IPA to measure quality of museum interpretation service: a comparison of visitors from Taiwan and Mainland China.
106	ESCI, SCOUP	How a tour guide interpretation service creates intention to revisit for tourists from mainland China: The mediating effect of perceived value.
106	ESCI, SCOUP	The Asymmetric Effect of Tour Guide Service Quality on Tourist Satisfaction.
106	SSCI,	Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions: a case study of the National Palace Museum.
105	SSCI,	The mediating effect of flow experience on social shopping behavior.
105	EI,	How the effects of loyalty programs, relationship benefits, and relationship quality create customer loyalty? The case of Taiwan Starbucks Coffee. .
105	SSCI,	Personalities of Travel Agents with Strong Sales Records in Taiwan.
104	SCOUP	Applying data mining methods to tourist loyalty intentions in the international tourist hotel sector.
104	SSCI,	Effects of Tour Guide Interpretation and Tourist Satisfaction on Destination Loyalty in Taiwan’s Kinmen Battlefield Tourism: Perceived Playfulness and Perceived Flow as Moderators.
104	SSCI,	Personalities of Travel Agents with Strong Sales Records in Taiwan
104	SSCI,	Effects of Tour Guide Interpretation and Tourist Satisfaction on Destination Loyalty in Taiwan’s Kinmen Battlefield Tourism: Perceived Playfulness and Perceived Flow as Moderators
104	其他,	Applying data mining methods to tourist loyalty intentions in the international tourist hotel sector
103	其他,	The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators
103	其他,	The Effect of Destination Image on Tourist Loyalty in Kinmen Battlefield Tourism: The Mediating Role of Tourist Satisfaction and the Moderating Roles of Tour Guide Interpretation Performance and Perceived Value
102	其他,	有形化線索於旅館產業中使用之實證研究
102	SSCI,	How Service Quality Affects Customer Loyalty in the Travel Agency: The Effects of Customer Satisfaction, Service Recovery, and Perceived Value.
102	其他,	Investigating the Effect of Service Quality on Customer Loyalty in the Hotel Industry: The Mediating Role of Customer Satisfaction and the Moderating Roles of Service Recovery and Perceived Value.
102	SSCI,	Integrating loss aversion into a technology acceptance model to assess the relationship between website quality and website user’s behavioural intentions.
102	其他,	Investigating the Effect of Service Quality on Customers Post-purchasing Behaviours in the Hotel Sector: The Moderating Role of Service Convenience.
102	SCI,	The effect of service convenience on post-purchasing behaviours.
102	其他,	旅運業公關與旅運路線記者訊息交換研究

學年度	論文名稱(篇名)	研討會名稱	會議開始時間	活動結束日期
104	Influence of overall country image and individual experience expectations on traveling in Taiwan: A case study on tourists from Mainland China visiting National Dr. Sun Yat-Sen Memorial Hall	2015 International Conference on Hospitality, Leisure, Sports, and Tourism	2015-07-22 00:00:00	2015-07-24 00:00:00
103	The impact of website quality and perceived trust on customer purchase intention in the hotel sector: Website brand and perceived value as moderators.	2014 5th International Conference on Education and Management Technology, Singapore.	2014-08-06 00:00:00	2014-08-08 00:00:00
103	The effect of destination image on tourist loyalty in Kinmen battlefield tourism: The mediating role of tourist satisfaction and the moderating roles of tour guide interpretation performance and perceived value	2014 The Global Business, MIS, Economics and Finance Research Conference, Japan.	2014-07-24 00:00:00	2014-07-27 00:00:00
103	Understanding tourist service quality perceptions and loyalty intentions in the international hotel sector: Application of data mining methods and Kano’s model.	2014 Global Marketing Conference, Singapore	2014-07-15 00:00:00	2014-07-18 00:00:00
103	The asymmetric effect study on the tour guide service quality perceived by the Taiwan inbound tourists.	12th Asia Pacific CHRIE (APacCHRIE) Conference 2014, Malaysia.	2014-05-21 00:00:00	2014-05-24 00:00:00
102	The impact of service quality, customer satisfaction and customer loyalty in the travel agency sector: Moderating effect of perceived value.	International Conference on Management and Service Science (MASS2011)	2014-08-12 00:00:00	2014-08-14 00:00:00
102	Establish Hotel Safety Culture Measurement Scale.	The China Tourism & China Hotel-Branding Forum 2013	2013-05-16 00:00:00	2013-05-18 00:00:00
102	Identifying critical service quality attributes for higher education in hospitality and tourism between Taiwan and mainland China: Applications of the Kano model and IPA.	The China Tourism & China Hotel-Branding Forum 2013	2013-05-16 00:00:00	2013-05-18 00:00:00
102	Establish Travel Agency Website Service Quality Measurement Scale.	The 1st World Research Summit for Tourism and Hospitality	2011-12-10 00:00:00	2011-12-13 00:00:00
102	The impact of website quality and perceived value on customer purchase intention: Website brand image as a moderator.	The 1st World Research Summit for Tourism and Hospitality	2011-12-10 00:00:00	2011-12-13 00:00:00
102	The Impact of Service Quality, Customer Satisfaction and Customer Loyalty in the Hotel Industry: Moderating Effect of Service Recovery and Perceived Value.	2011 IEEE International Conference on Quality and Reliability	2011-09-14 00:00:00	2011-09-17 00:00:00
102	The Critical Service Quality of Museum Interpretation-A Comparative Study of Tourists from Mainland China and Taiwan.	International Conference on Management and Service Science (MASS2011)	2011-08-12 00:00:00	2011-08-14 00:00:00
102	航空公司人員關鍵服務品質屬性之研究：Kano模式與IPA之應用	2010海峽兩岸旅遊觀光研討會	2010-07-17 00:00:00	2010-07-19 00:00:00
102	觀光餐旅高等教育關鍵服務品質屬性之研究：Kano模式與IPA之應用	2010銘傳觀光研討會-深耕台灣鍛造文化價值邁向精緻化國際化之服務性產業	2010-03-13 00:00:00	2010-03-13 00:00:00
102	觀光餐旅高等教育差異化課程計畫之建構：PZB模式之應用	2009跨越黑水溝深度旅遊金廈學術研討會	2009-10-24 00:00:00	2009-09-24 00:00:00

學年度	活動類別	活動名稱	活動單位
103	學術研討會	2014銘傳觀光研討會-鍛造優質觀光產業之創新思維與策略	銘傳大學

學年度	計畫名稱	計畫類別	計畫開始時間	計畫結束時間	擔任之工作
110	登山自行車目的地屬性對於登山自行者的口碑:使用Mehrabian-Russell模型	政府學術研究計畫-國科會專題研究計畫	2021-08-01 00:00:00	2022-07-31 00:00:00	主持人
105	地方節慶旅遊中社會資本對居民旅遊發展支持意願之影響：居民參與與地方認同作為中介變項	政府學術研究計畫-國科會專題研究計畫	2016-08-31 00:00:00	2017-07-31 00:00:00	主持人

教師編號	職稱	工作起始日	工作終止日

學年度	服務性質	案名	服務廠商
104	擔任專業考試命題委員	碩士班碩士學位考試委員	銘傳大學
104	擔任國外專業期刊編審及評審	Tour Leaders’ Attachment and Customer Citizenship Behaviors in Group Package Tour: The Role of Customer Commitment	Asia Pacific Journal of Tourism Research.
103	推任學會行政職務	碩士班碩士學位考試委員	銘傳大學
102	擔任專業考試命題委員	碩士班碩士口試委員	銘傳大學