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黃榮鵬

職稱: 教授

姓名: 黃榮鵬

研究專長: 行程規劃與設計、旅行業選擇權運用、旅行業經營與管理、領隊與導遊實務、旅遊銷售技巧、旅行業專業英文、旅行業電子商務、旅行業異業聯盟、旅行業分齡旅遊
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學年度 期刊等級 論文名稱(篇名)
106SSCI,Why Do Travel Agencies Choose to Undergo IPOs in Taiwan?
101SSCI,Social Media as a New Play in a Marketing Channel Strategy: Evidence from Taiwan Travel Agencies’ Blogs.
101SSCI,Building a Barrier-to-imitation Strategy Model in the Travel Agency Industry.
101SSCI,The development of an optimal multi-channel strategy model for travel agencies’ tourism business excellence.
100其他,How do Travel Agencies Obtain a Competitive Advantages?: Through a Travel blog Marketing Channel
100SSCI,How to Tell a Good Tour Guide under Different Strategic Orientations. Corresponding Author Accepted In Press
98SSCI,What Kind of Marketing Distribution Mix Can Maximize Revenues:The Wholesaler Travel Agencies'Perspective?
97SSCI,Bed and Breakfast Industry Adopting E-Commerce Strategies in E-Service
97SSCI,Exploring the Determinants of E-Loyalty among Travel Agencies
97SSCI,Strategic Orientation and Performance Measurement Model in Taiwan Travel Agencies.
95SSCI,Building up a B2B E-Commerce Strategic Alliance Model under an Uncertain Environment for Taiwan's Travel Agencies.
95SSCI,An Option Pricing Approach for Evaluating Agency Problem with Jump Risk between Airlines and Travel Agents
95其他,Rural Tourism Revitalisation of the Leisure Farm Industry by Implementing an E-commerce Strategy
94O,休閒農場在網際網路之商業模式衡量要素的分析與建構
94TSSCI,建構最佳的旅行業業務員薪資結構制度
94SSCI,Emerging E-Commerce Development Model for Taiwanese Travel Agencies.
93SSCI,A Study of Option Pricing Method in Agency Problem between Airlines and Travel Agents
93TSSCI,台灣地區旅館業網站經營收益來源之分析
92SSCI,The study of Senior Traveler Behavior in Taiwan.